How to Double Your Marketing Impact? Use Data4 to Connect Traffic Sources & User Behavior

Running ads but seeing poor conversions? The issue might be your analysis. This article teaches you to use Data4 for cross-analysis, uncovering the vital link between where your visitors come from and what they do, ensuring every marketing dollar counts.

As an independent store owner, do you often face these questions:

• A channel brings lots of traffic, but no conversions?
• You're spending money, but don't know which channel truly delivers value?

The solution isn't more data, but connecting the dots. Data4's multiple dimensions let you easily perform "Source + Page" analysis to find answers fast.

Scenario 1: Evaluate the "Quality" & "Quantity" of Traffic Channels

Volume alone is not enough.

1. Identify Core Channels: In Data4's [Overview], check the [Engine Source] dimension. You'll see traffic from google.com, baidu.com, facebook.com, etc.
2. Judge Channel Quality: Here's the key step! Don't just look at "Visitors"; focus on the "Average Visit Duration" and "Bounce Rate" next to the "Percentage".
   • High-Quality Channel: Solid visitor numbers, with long "Average Visit Duration" and low "Bounce Rate". This means users are engaged.
   • Problem Channel: Even with high traffic, if the "Bounce Rate" is very high and "Average Visit Duration"  is very short, the user intent doesn't match your site—you might be wasting budget.

💡 Practical Insight:
If you find traffic from baidu.com has a high bounce rate (>80%), while traffic from google.com has a much lower one (~40%), the conclusion is clear: focus more on optimizing Google Ads or SEO.

Scenario 2: Pinpoint Optimization Pages to Enhance User Experience

Once you know channel quality, optimize the post-click experience.

1. Find User "Entry Points" & "Interests": Check [Popular Pages] and [Entry Pages].
   • If /zh/ (homepage) is your main entry page but users leave quickly, you need to ask: is the "first screen" compelling enough?
2. Analyze with Sources: Connect pages with sources.
   • If many users from a Facebook ad land on /zh/download/ but don't download, then that landing page's design, copy, or process needs work.

💡 Practical Insight:
Your [UTM Sources] report shows a KOL campaign brought many visitors. Check [Popular Pages] to see which product pages these visitors viewed, accurately measuring that KOL's impact and guiding future collaborations.

Conclusion: From "Looking" to "Using" Data

Data analysis isn't about numbers; it's about connecting clues to guide action. With Data4, you can:

1. Evaluate channel value and stop paying for ineffective traffic.
2. Locate problem pages and optimize user experience with precision.
3. Verify marketing campaigns, making the result of every promotion clear.

Use Data4 to re-examine your traffic today.You'll find growth opportunities hidden in the details you've overlooked.