Data4 November Update: One Step Deeper in Insight, One Step Closer in Experience

Data analytics is more than reading numbers; it‘s about understanding behavior, optimizing experiences, and driving decisions. In November, Data4 focused on two core themes: “Deepening Insight” and “Streamlining Experience.” We‘ve expanded analytical dimensions and flexibility while refining every detail of usability, aiming to make your data workflow more efficient and seamless.

Part 1: Expanded Analytics — From “Seeing What” to “Understanding Why”

1. Custom Events, Now with a “Visitor Perspective”
Previously, Custom Events allowed you to track key user interactions. This month, we‘ve added the Visitor Dimension.

Now, you can answer not just “How many times was this button clicked?” but also “Which visitors clicked it, and what did they do next?” By linking event data to individual visitor profiles, you can build a more three-dimensional user journey map, identify high-value user segments, and achieve true granular analysis from macro statistics down to micro behaviors.

2. Clear Traffic Attribution: Standardized Channel Classification Launched
Understanding traffic sources is fundamental for marketing optimization. To help you gain clearer, more standardized insights, we‘ve officially introduced the industry-standard Channel Classification model.

The system now automatically categorizes traffic into 17 standardized channels such as “Direct,” “Organic Search,” “Paid Social,” and “Referral.” This change makes cross-project and historical data comparisons more meaningful and aligns your analytical framework with industry standards (e.g., Google Analytics), helping you quickly assess channel performance and optimize marketing resource allocation.

Part 2: Experience Optimization — Making Data Access Smooth as Silk

1. Comprehensive Mobile Experience Enhancement
We understand the need to check data can strike anytime, anywhere. This update significantly improves the data viewing and interaction experience on mobile devices.

From responsive layout adjustments to smoother chart interactions, we‘re committed to providing you with a clear, convenient analytics experience on smartphones and tablets, enabling you to stay on top of your business dynamics on the go.

2. Unified Visitor ID: The “Golden Thread” Through the User Journey
How do you weave user behavior data from different devices and scenarios into a cohesive story? Implementing a globally unified Visitor ID is a crucial step.

Post-upgrade, the system can more reliably and accurately recognize the same user across sessions and touchpoints, providing a consistent foundation for cross-channel and longitudinal analysis. This move away from fragmented data enables truly holistic user behavior insight.

3. Website Glossary: Your Go-To Data Dictionary
Have you ever wondered about terms like “Session,” “Bounce Rate,” or “UTM”? We‘ve comprehensively updated the Product Glossary on our website.

It explains every key metric and feature term in simpler language with practical examples, serving as both an entry guide for newcomers and a quick reference for veterans to clarify concepts, facilitating smoother data-driven conversations within and across teams.

Part 3: A Solid Foundation — Ongoing Reinforcement of Security & Stability

1. Framework Security Upgrade
We always prioritize system security and stability. This month, we completed a significant version upgrade of the underlying Spring framework. This enhancement further strengthens system security defenses, addresses potential vulnerabilities, and provides a more robust and reliable operating environment for your data assets.

2. Issue Fix: Accurate Filtering, No Detail Overlooked
We fixed an issue in Short Link statistics where filter conditions could fail when target URLs contained specific symbols (like “?”). Ensuring accurate query results for every piece of data is our fundamental commitment to product quality.

Conclusion: Making Every Iteration Create Value for You

From multi-dimensional analytical depth to all-around experience refinement, down to the reinforcement of our underlying architecture, every step in Data4‘s November updates stems from a simple goal: to make tools serve people better and transform data into insight and action more effortlessly.

We believe an outstanding data product is not just a collection of features, but a thoughtful understanding and support of the user‘s workflow. Thank you for your ongoing companionship and trust. If you have any feedback or ideas while using Data4, please feel free to reach out via customer support or our community.

Data4 — See the beauty in data, with you.