Why Data4 chooses these three functions?

Let data drive decisions, starting with "key insights"

When the team decided to develop Data4, we asked ourselves a question: "If users only use 3 functions to analyze websites every day, which ones are they indispensable?"

The answer is not decided by brainstorming - after investigating multiple small and medium-sized website owners, we found that high-frequency demands are concentrated in three scenarios: quickly diagnosing global problems, tracking sudden traffic, and verifying the effect of strategy adjustments. Therefore, the website's "Overview", "Real-time" and "Comparison" functions have become the golden triangle of MVP.

I. The core logic of MVP: do not do addition, only do multiplication

MVP (minimum viable product) is not a "simple version", but uses the most streamlined functions to verify the core value. We cut off complex funnel conversion, user path analysis and other functions, and focus on solving the three scenarios that users must use every day:

● The boss should look at the "overall health"

● Operations should focus on "sudden traffic changes"

● Products should verify whether the "revision is useful"

II. Why these three functions?

1. Overview: One page to control the overall situation

● Core indicators: page views, unique visitors, bounce rate, average visit time - directly reflect the attractiveness of the website and user stickiness.

● Other indicators: source domain name, geographic location, device information - assist in locating traffic quality.

● User value: the boss wants to see the "overall performance", the operation wants to dig "traffic source", and the developer wants to check "compatibility issues". One page meets three levels of needs.

● Subsequent iterations: This is the data hub, and in the future, custom indicator dashboards and multi-dimensional cross-analysis can be expanded.

2. Realtime: data from 30 minutes ago, available now

● Focus indicators: page views and unique visitors in the last 30 minutes, with source domain name, web page, and visitor activity log.

● User value: Is anyone visiting the new page that has just been launched? Is the sudden freeze of the server due to a surge in traffic? Real-time data is like a "dashboard", allowing the operation team to respond quickly.

● Subsequent iterations: The application scenarios of real-time data will be extended to early warning notifications and real-time marking of key behaviors.

3. Compare: Refuse to make decisions based on your own ideas, and speak with data

● Core capabilities: Freely select two time periods to compare all core indicators and other dimensions (such as "before and after promotional activities" and "verification of the effect of the revision").

● User value: Answer key questions: "Is this revision really useful?" "Has the average visit time increased after the page loading speed is optimized?"

● Subsequent iterations: Support multi-time period comparison and custom comparison dimensions.

III. Team genes: Born for collaboration from the beginning

Unlike competitors, Data4 defaults to team accounts and has no personal mode - because data analysis requires cross-role collaboration:

● The market looks at the source domain name to determine the advertising effect

● The product optimizes the page design through the bounce rate

● Technology uses device data to troubleshoot compatibility issues

One account, full collaboration, clear permissions.

IV. MVP is not the end, but the starting point

Today's "basic functions" hide the foreshadowing of future iterations:

● User behavior verification: Collect real needs through high-frequency usage scenarios.

● Architecture reserved space: Future scalability has been considered when designing the real-time module, and the chart engine of the overview page can also be smoothly upgraded to complex visualization.

Finally

The MVP version of Data4 may be "simple", but it is definitely not "crude". We believe that truly useful tools do not need to pile up functions, but accurately hit the scenarios that users must use every day.

Next, based on user feedback, we will gradually launch advanced functions such as "third-party data import", "custom events", and "reports" - but no matter how it iterates in the future, these three core modules will always be the "golden triangle" of Data4.