Say Goodbye to Cumbersome Filtering! Data4's New 'Click-to-Filter' Doubles Your Data Analysis Efficiency

Every high-performing analyst has been slowed down by inefficient workflows. Have you ever experienced this scenario: You see a data point fluctuating abnormally on your Data4 report and want to investigate, but you have to:

1. Move your cursor to the "Filter" button at the top.
2. Click to open the dropdown.
3. Search through a long list for the target dimension (e.g., "Browser").
4. Type or select the specific value (e.g., "Firefox").
5. Click "Apply."

A lengthy set of actions, just to view one piece of data. Inspiration fades during the process, and your train of thought is interrupted between clicks.

We know how precious a smooth data exploration experience is. That's why Data4 is launching the major new Quick Filter feature, designed to liberate your analysis process from "configuration" and return it to true "insight."

1. What is "Click-to-Filter"?

Simply put, it's "What You See Is What You Get, Click to Question."

Now, on Data4'sOverview and Compare pages, you can directly click on any dimension value in the reports, and the system will instantly turn it into a filter condition.

• Want to quickly check traffic from google.com? Just click on it.
• Want to focus on user behavior in China? Just click on "China".
• Curious about the preferences of users on the Safari browser? Just click on "Safari".

One click, the filter is automatically created, and the page data updates in real-time. Say goodbye to the era of memorizing complex query syntax and interact with your data naturally, like having a conversation.

2. More Than Just Speed, It's About Power: Stackable Complex Queries

"Click-to-Filter" is not just a simple, fixed entry point but a powerful starting point for exploration. All filter conditions generated by your clicks are clearly displayed in the filter banner at the top of the page.

This banner is your "Analysis Console":

• Flexible Editing: Not satisfied with the auto-generated condition? You can easily modify the operator (e.g., from "equals" to "contains") or the specific value right within the banner.
• Combined Queries: You can stack multiple filter conditions effortlessly by clicking consecutively. For example, click "Source = google.com" first, then click "Browser = Chrome" to quickly build complex, multi-dimensional cross-analysis.
• One-Click Clearance: Finished your analysis? Click "Clear All" to reset instantly and seamlessly switch to the next topic.

More thoughtfully, this filter banner stays pinned at the top when you scroll the page. You no longer need to struggle to remember, "What filters did I apply?" The current analysis context is clear at a glance, ensuring you never get lost in the sea of data.

3. Behind the Feature: Our Commitment to a "Flow State Experience"

This feature was born from a simple goal: to minimize the distance between "having a question" and "getting an answer."

The old filtering mode (which we still retain for complex scenarios) was like "giving commands" to your data. The new Quick Filter is like "having a conversation" with your data. It lowers the operational barrier for deep analysis, encouraging every user to explore and discover the devils and angels hidden in the details.

Starting today, make your data exploration as easy as browsing the web:

• Product Managers & Ops: Easily check the performance of a specific campaign landing page.
• Marketers: Instantly focus on the user profile brought by a specific ad campaign.
• All Data Analysts: Use intuitive operations to unlock an unprecedented efficient analysis workflow.

✨ Log in to Data4 now and try clicking on any data point in your 「Overview」 or 「Compare」 page to experience the seamless, "uninterrupted thinking" analysis flow!