Data4's new feature: ShortLink Analytics

Author: Emma

Pain point: ignored traffic black hole

"We pre-installed 20 cooperative bookmarks for 100,000+ fingerprint browser users, but we can't answer a simple question: which link do users like to click the most?"

This is not only a dilemma for browser pre-installation scenarios, but also a data blind spot for all cross-domain cooperative links:

ā— Partners question the effect:

"Partners require click data proof for XXX.com, and we can only estimate it - until we find that its actual share is as high as 37.5%"

ā— User behavior is difficult to capture: Google search volume increased by 15% during the late night period, but it cannot be associated with version updates or marketing activities

ā— Serious resource mismatch: When a tool was renewed, due to lack of data support, a column webpage with high frequency clicks (actual share 37.5%) was mistakenly adjusted from the original top three advertising positions to the last.

šŸ’” Essential problem: Competitive products only support statistics for their own websites (JS embedding points), and are helpless against third-party links such as SMS promotion, advertising cooperation, and pre-installed bookmarks - and Data4's short-link statistics fill this gap.

 

Solution: Differentiated value of short-link statistics

ā— Difference from ordinary statistics

Capability

Ordinary statistics

Short-link statistics

Link type

Owned website

Cross-domain cooperative link tracking

Data source

JS embedding point

Jump embedding point

Key indicators

Bounce, average access time

Target URL click ratio

ā— Coverage scenario expansion

āœ… Browser pre-installed bookmarks: quantify the value of cooperative links

āœ… SMS marketing link: compress long links into 6-digit IDs, breaking the word limit

āœ… Offline advertising attribution: print short-link QR codes, track offline activity effects

āœ… Email promotion audit: whitelist anti-shielding, statistics CTR and conversion path

 

How Favicon improves operational efficiency

ā— Functional value visualization:

āœ“ Normal state: icon rendering list (such as Facebook blue icon), 5 seconds to identify high-frequency links

āœ“ Abnormal state: red exclamation mark marks invalid icons, quickly locate configuration errors

ā— Operation guide:

Step 1: Upload Favicon when adding target URL

  1. Support icon links starting with https:// or http:// (optional but recommended)
  2. The system automatically checks the format and provides real-time reminders for incorrect input

Step 2: Correct abnormal icons in the short link list

  1. Click the edit button → Clear the incorrect URL → Paste the new icon link
  2. Support leaving it blank (display the default icon + edit button)

Case: Upgrading from chaos to precise decision-making

ā— Scenario 1: It was found that the XXX.com column links accounted for 37.5% (far exceeding expectations), and the cooperation level was upgraded from B to S.

ā— Scenario 2: Through the pre.XXX.com subdomain data, it was verified that the conversion rate of the new version of the guide page increased by 24%.

ā— Decision-making tools:

[Target page] Filter → Select time range → Filter out TOP10 link data → Use as basis for renewal

 

Take action now: Start short link statistics in 3 steps

Applicable objects:

ā— Browser manufacturers | Advertising agencies | E-commerce operation teams | Marketing departments

ā— Operation process:

1. Create a project: Enter "Website Settings" → Switch to "Short Link Statistics" → Enter the website name (such as "Pre-installed Cooperation Monitoring")

2. Configure links: Paste the target URL (such as https://www.xx.com/) in "Short Link Configuration" → Add Favicon to enhance recognition

 

3. Deploy tracking: Submit the generated short link (such as https://jumps4.com/YIWbSo2) to the team configuration"

 

Free registration Data4 user benefits: Experience short link statistics immediately

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Last modified: 2025-07-07Powered by